The primary purpose of a business headshot is to show people that you are professional, reliable, trustworthy, and approachable.

Looking approachable yet showing confidence in a headshot all starts with what you decide to wear. If you wear clothing you don’t feel comfortable in, it will show in your expression (not a good thing).

Take a few minutes to think about the tone you want to project in your business headshot. Depending on the culture of your company, you may want to come across as hip, friendly or creative.

Or if you work in professional services, you may prefer to project an air of formality, knowledge and trustworthiness.

The location of the photo shoot (in a studio or on location) will also have a bearing on your best camera-ready outfit.

Remember the focus for the business headshot is your face. Everything – the background, lighting and clothing – should be kept simple to frame your face.

Your clothing represents a huge part of who you are, your personality. Here are some suggestions for choosing what to wear:

Plain colors are your best choice.

Patterns or prints distract and date your photo.

Choose mid- tone colors in blue, green, wine and purple because they are universally flattering.

Jewel tones favor all complexions.

Avoid wearing tops in flesh tones (cream, beige, pastels, peach or yellow) as they will blend your face into your clothes.

Unless you’re feeling super confident, pass on bright red or orange.

Stark black and white are not good choices either because they play havoc with the camera’s exposure or the studio backdrop.

Substitute black with richer neutrals like chocolate, navy, maroon and forest green.

Black is sombre, safe and guarded, not likely the vibe you want to project.

A fail-safe tip is to pick a top that accentuates your eyes. That’s why jewel tones work so well. Keep jewelry to a minimum, think simple.

And remember to bring your best smile!

How important is a professional headshot? We answer that question right there.

Check out this Linkedin article on why headshots are so important