branding photography: your audience craves a brand that speaks to them. tell your story.
project: bel sonique guitar
"Crafting the best vintage inspired, hand-tooled, instruments for the people..."
What does this đmean for you? I know finding a vintage guitar that plays well, doesnât require a major overhall, frets, neck, hardware and electronics can be difficult and daunting to find, let alone exist. And just below that, a âCustom this, Master thatâ can be priced right out of anyoneâs budget. We looked back at the âGolden Ageâ of guitar building to bring you a competitively priced, fully customizable, hand-tooled, instrument built with the same artistry and skill of the early â50âs and through the â60âs.
DOCUMENT THE PROCESS
Bel sonique wanted eye catching photos to demonstrate how they make their guitars From start to finish.
their message: YOU ARE NOT A NUMBER
The brand faces competition from the "stamp-out" processes used by companies that mass produce instruments, creating perfect clones with much of the character of the guitar lost.
THEIR MISSION IS TO BRING BACK THE CRAFTSMANSHIP, AND HAND-TOOLING FROM A TIME PERIOD MANY CONSIDER THE "GOLDEN AGE" OF GUITAR MAKING; 1950 TO THE EARLY 1960'S.
A PT-1 (their style designation/name) made from 100 year old Alaskan cedar that was formerly the bench seating at one of the most iconic cultural venues in the world from 1919 through now. The Hollywood Bowl and its seats have borne witness to the most famous performers in history. This wood has not just been shaped and colored by the weather of southern California but also the sonic vibrations of talents both old and new. Itâs a piece of cultural history. How much more appropriate could it be than to be fashioned it into a beautiful musical instrument that can help create more music for generations and be handed down in perpetuity to those that follow.
The Hollywood Bowl guitar.
This behind the scenes photography uses imagery that demonstrates to their potential client how unique each guitar is. Every single part of the process is hands on.
Their goal isnât to reinvent the vintage guitar, but rather carry on its legacy. The hand-tooled process creates guitars with subtle variations and what they consider beautiful inconsistencies.
No two guitars are ever the same.
In an industry cluttered with mass production, bel Sonique creates guitars with a human touch, a soul.
THE GOAL: YOU ARE NOT A NUMBER
the project included bts photography, e commerce photography, styled product photography and of course documentary / lifestyle branding
